SEO or PPC, Which is Better?

Google’s latest Penguin update brought the hammer down on websites, including legitimate websites, fairly hard making PPC look attractive but is SEO is a better long term solution.
Small businesses understand the fundamental challenges that go hand in hand with SEO, the ever-changing Google algorithms, and the threat of  on their site— affecting their rankings and, as a result, the livelihood of their business. PPC may look to be the “quick fix” for a company, right, with measured results right at your fingertips?
Of course, if you’re looking for short-term success, allocating your budget toward PPC is the way to go.
However, what are your business’  long term goals?
I believe PPC should be used for short term success, until your SEO is successful enough to cut back on the PPC program.
I feel strongly  content marketing by blogging for SEO is the answer for small business the majority of the time. It’s much more cost-effective—most of the time—and provides longer term value.

One of the main goals of online content marketing by blogging, is to drive quality traffic to your website. Traffic that is more likely to convert into leads and eventually sales. This is possible by providing quality content that is useful, content that solves a problem. At the end of the day, the whole point of sales is need fulfillment. Providing your target audience relevant quality content online, is merely a more efficient way.
Keep in mind, Rome wasn’t built in a day. Blogging takes time. SEO results from online content marketing takes time. If your expecting to see immediate results from blogging you’re in for a rude awakening. Keep in mind, with online content marketing you are building a complex and long-standing infrastructure that, will grow with time and effort. As important as quality relevant content is also consistency in posting new quality relevant content.

When properly implemented, online content marketing by blogging, can be a game changer for your business. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a blogging strategy that uses the best resources of what today’s technology has to offer.

SEO beats PPC and Social Media Marketing for generating Leads

Search Engine Optimization (SEO) beats Pay Per Click (PPC)

and Social Media Marketing

for generating leads according to the “2011 State of Digital Marketing Report”

While I believe Social Media Marketing is here to stay and should not be ignored, search engines are still going to give you the biggest bang for your buck in both B2B and B2C, according to the report.

Just over 54percent of the B2B marketing  respondents reported SEO making the biggest impact, followed by PPC at just under 25% and Social Media Marketing at 17.9%. When it came to B2C 41% responded  SEO having the greatest impact followed by PPC at 34.2% and Social Media Marketing at 24.8%.

What I found even more interesting is the allocation of internet marketing resources compared to the impact received The B2B marketing reported that while SEO resulted in over 54 % SEO was only allocated 33% of the Internet marketing budget whereas PPC resulted in 24.8 % and was allocated 27% of the budget and Social Media marketing only 9.5 %. With the B2C marketers the results were even more alarming with SEO coming in at 41% only 21% of the Internet marketing funds allocated and even worse PPC only resulted in 34% even though receiving 42.5% of the internet marketing funds followed with Social Media Marketing with only 15%of the Internet marketing funds.

It seems very obvious the smart thing to do would be to reallocate internet marketing funds from PPC and shift more funds over to SEO and Social Media Marketing in the Internet marketing budget as PPC seems to have come out the biggest loser in both B2B and B2C.

If you realize you need to expand your internet marketing for your business for search engines as well as with Social Media Market and you are interesting in investing your time to learn how you can do that here with a series of online videos.