An awesome website that no one sees, is a waste of time and money no matter how nice it looks. But you can do something about that.
You may be like one of the dozens of business owners I talk to every week that have a website that is not providing them Leads, at least not enough to justify what the site costs them.
Now that I got you in a bad mood, why don’t you do something about that cyber brochure out there that you call a website, that can actually help your business. Sounds like an SEO problem. Which is nothing a little blogging can’t help. And yes it can help. According to Marketing Charts “Blogs are the single most important inbound marketing tool. “When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%”. Social Media B2B reported “B2B companies with blogs generate 67% more leads per month on average than non-blogging firms”.
Yes blogging can help you get more traffic to your website. The reason blogs might position better than a standard website to increase traffic is because blogs are modified more often than full websites. Search Engines love to discover new content, so their interest in your website may be powerful due to the new content you are making available. It is common for a business blog to actually outperform a main business website with regards to SEO positions simply because there is more new content to consider and that often results in improved trust and rank position. Ideally you should have your blog on your website.