Do You Know How Much Business You are Losing By Not Blogging?

An awesome website that no one sees, is a waste of time and money no matter how nice it looks. But you can do something about that.
You may be like one of the dozens of business owners I talk to every week that have a website that is not providing them Leads, at least not enough to justify what the site costs them.

Now that I got you in a bad mood, why don’t you do something about that cyber brochure out there that you call a website, that can actually help your business. Sounds like an SEO problem. Which is nothing a little blogging can’t help. And yes it can help. According to Marketing Charts “Blogs are the single most important inbound marketing tool. “When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%”.  Social Media B2B reported “B2B companies with blogs generate 67% more leads per month on average than non-blogging firms”.

Yes blogging can help you get more traffic to your website. The reason blogs might position better than a standard website to increase traffic is because blogs are modified more often than full websites. Search Engines love to discover new content, so their interest in your website may be powerful due to the new content you are making available. It is common for a business blog to actually outperform a main business website with regards to SEO positions simply because there is more new content to consider and that often results in improved trust and rank position. Ideally you should have your blog on your website.

Are You Really Missing Out on Business By Not Blogging?

Do you ever think you should have a blog, but you don’t think you would know what you would write about on your company blog?

And if you did, would it even be worth the time and effort?

It is challenging to come up with new content consistently and frequently, and it is time consuming so why do it?
“B2B companies with blogs generate 67% more leads per month on average than non-blogging firms” according to Social Media B2B. So you need to decide what that is worth to your business.

Some of the benefits for your company of blogging are:

Blogs are like search engine magnets. Search engines are drawn to blogs, because blogs contain the kind of data search engines look for and the information is updated regularly.

Because your customers may be allowed to comment on your posts, blogs provide an open 2 way communication for you and your customers and prospects to speck directly with each other.
It really is more about relationship marketing.
Blogs provide you a platform to share your viewpoints and demonstrate your knowledge and expertise of the industry also allowing you to Brand yourself, your business and differentiate yourself from the competition.

According to Marketing Charts, “Blogs are the single most important inbound marketing tool. “When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%”.

Blogs, cross promoted with marketing with social media sites, can be even more beneficial.
“Social media sites and blogs reach 80% of all U.S. internet users” according to Mindjumpers
“You cannot afford to close your eyes to them [blogs], because they’re the most explosive outbreak in the information world since the internet itself. And they’re going to shake up just about every business-including your……Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite”. – BusinessWeek, May 2, 2005

So their you have it, you know you need to, what are you waiting for? it’s kinda like exercise, you know you should, but it’s not easy and it will take time, about as much time as time as it would to write a blog post.
So what are you going to do? How healthy do you want to be? How healthy do you want your company to be?
There are resources to help you, seriously less time than it takes you to work out, and you know you should, so just do it!

SEO beats PPC and Social Media Marketing for generating Leads

Search Engine Optimization (SEO) beats Pay Per Click (PPC)

and Social Media Marketing

for generating leads according to the “2011 State of Digital Marketing Report”

While I believe Social Media Marketing is here to stay and should not be ignored, search engines are still going to give you the biggest bang for your buck in both B2B and B2C, according to the report.

Just over 54percent of the B2B marketing  respondents reported SEO making the biggest impact, followed by PPC at just under 25% and Social Media Marketing at 17.9%. When it came to B2C 41% responded  SEO having the greatest impact followed by PPC at 34.2% and Social Media Marketing at 24.8%.

What I found even more interesting is the allocation of internet marketing resources compared to the impact received The B2B marketing reported that while SEO resulted in over 54 % SEO was only allocated 33% of the Internet marketing budget whereas PPC resulted in 24.8 % and was allocated 27% of the budget and Social Media marketing only 9.5 %. With the B2C marketers the results were even more alarming with SEO coming in at 41% only 21% of the Internet marketing funds allocated and even worse PPC only resulted in 34% even though receiving 42.5% of the internet marketing funds followed with Social Media Marketing with only 15%of the Internet marketing funds.

It seems very obvious the smart thing to do would be to reallocate internet marketing funds from PPC and shift more funds over to SEO and Social Media Marketing in the Internet marketing budget as PPC seems to have come out the biggest loser in both B2B and B2C.

If you realize you need to expand your internet marketing for your business for search engines as well as with Social Media Market and you are interesting in investing your time to learn how you can do that here with a series of online videos.