Blogging your way to a Booming Business in 2013!

There’s no doubt whatsoever that blogging will be crucial to SEO, social media, and content marketing activity in 2013. As a result of 2012 developments, business blogs are no longer optional, but are now essential.

But why must you blog in 2013? In addition to significant changes to Google’s algorithm, you have no doubt noticed, Google Analytics no longer displays keyword information from logged-in users. This “not provided” data means that a significant chunk of a site’s keyword data is no longer available to help the effectiveness and strategy of an SEO program.

Business blogs however thrive in this environment, because:
Blog posts add relevant, authoritative content to a site, something that Google always loves to see. Also,  well written, authoritative, relevant, and useful posts encourage visitors to stay on the page and click deeper into the site rather than bounce, which contribute to better rankings.

A lot like your social media tools, a blog can be your company’s voice to the world. But unlike the character limits imposed by Twitter, Facebook and other social networks, a blog allows you to provide more detailed information and adds the ability to include pictures, videos, etc. to illustrate your point.

In many respects, SEO, social media, and content marketing are all rolled up into one big, internet marketing strategy. It’s increasing difficult to have an strong SEO program without a content marketing component.

It’s tough to have an effective social media program without a strong SEO component. And, it’s tough to have an effective content marketing grand strategy without solid SEO and social strategies supporting it.

I’ve already talked a bit about how blogs relate to SEO, but blogs also play a vital role in social media marketing and content marketing as well.
It may not be essential to have a blog to be successful in social media … but it sure helps. Business people who use social media are socially oriented, and are probably more interested in checking out a businesses blog than its product listing, at least at first.

A business without a blog undercuts its credibility in todays world. In addition, without a blog, a company must rely completely on third-parties like Facebook and Twitter for its community hubs.  If Facebook happens to make changes (without asking you, haha ), what happens to your community, and all of the content you’ve published there and do not own?

So are you ready to get serious in 2013? This is where the rubber will meet the road for many firms in 2013. Now I realize many small and mid sized firms are not staffed or organized for serious blogging, they lack the time, resources, knowledge base, and in-house talent. And who wants to expand a marketing department in an uncertain economy?  I get all that. But at the same time, a businesses SEO, social and content marketing results will suffer without a powerful blog, and in an uncertain economy,  can you afford to under-perform? It’s time stop marketing like you did in the past (the past is gone ) and it’s now time to get serious.

SEO or PPC, Which is Better?

Google’s latest Penguin update brought the hammer down on websites, including legitimate websites, fairly hard making PPC look attractive but is SEO is a better long term solution.
Small businesses understand the fundamental challenges that go hand in hand with SEO, the ever-changing Google algorithms, and the threat of  on their site— affecting their rankings and, as a result, the livelihood of their business. PPC may look to be the “quick fix” for a company, right, with measured results right at your fingertips?
Of course, if you’re looking for short-term success, allocating your budget toward PPC is the way to go.
However, what are your business’  long term goals?
I believe PPC should be used for short term success, until your SEO is successful enough to cut back on the PPC program.
I feel strongly  content marketing by blogging for SEO is the answer for small business the majority of the time. It’s much more cost-effective—most of the time—and provides longer term value.

One of the main goals of online content marketing by blogging, is to drive quality traffic to your website. Traffic that is more likely to convert into leads and eventually sales. This is possible by providing quality content that is useful, content that solves a problem. At the end of the day, the whole point of sales is need fulfillment. Providing your target audience relevant quality content online, is merely a more efficient way.
Keep in mind, Rome wasn’t built in a day. Blogging takes time. SEO results from online content marketing takes time. If your expecting to see immediate results from blogging you’re in for a rude awakening. Keep in mind, with online content marketing you are building a complex and long-standing infrastructure that, will grow with time and effort. As important as quality relevant content is also consistency in posting new quality relevant content.

When properly implemented, online content marketing by blogging, can be a game changer for your business. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a blogging strategy that uses the best resources of what today’s technology has to offer.

Planning for the new year is upon us what will your best marketing investment?

It is that time of year again to decide where your marketing investment is best spent in the coming new year. Lets narrow it down real quick, since 92% of Americans search online for information when ready to make a purchase. I think we can rephrase the question to where will your internet marketing dollars best be invested? SEO or Display Ads, an increase in both would be best I believe, with the incorporation of social media marketing with the SEO. Display should also play major roll especially with over half of the buying population under 35 using smart phones or tablets now, putting local search information, pricing and reviews just a few taps away.

A recent survey by Sybase 365 and the Mobile Marketing Association reported 2/3 of the holiday shoppers ( over 30% increase from last year ) would make purchases from their mobile devises if they had received discounts, text alerts or coupons etc.. from their mobile device.

As a result I expect to see a significant increase in mobile device advertising in 2012, as well more businesses adapting social media marketing, realizing that what once was word of mouth marketing is now social media marketing.

So in 2012, to enhance your brand and sell more product or service, social media, mobile device advertising and social media marketing is the way consumers provide feedback, research, locate  and purchase products and services in today’s digital world. You don’t want to miss out on your opportunity.

 

SEO beats PPC and Social Media Marketing for generating Leads

Search Engine Optimization (SEO) beats Pay Per Click (PPC)

and Social Media Marketing

for generating leads according to the “2011 State of Digital Marketing Report”

While I believe Social Media Marketing is here to stay and should not be ignored, search engines are still going to give you the biggest bang for your buck in both B2B and B2C, according to the report.

Just over 54percent of the B2B marketing  respondents reported SEO making the biggest impact, followed by PPC at just under 25% and Social Media Marketing at 17.9%. When it came to B2C 41% responded  SEO having the greatest impact followed by PPC at 34.2% and Social Media Marketing at 24.8%.

What I found even more interesting is the allocation of internet marketing resources compared to the impact received The B2B marketing reported that while SEO resulted in over 54 % SEO was only allocated 33% of the Internet marketing budget whereas PPC resulted in 24.8 % and was allocated 27% of the budget and Social Media marketing only 9.5 %. With the B2C marketers the results were even more alarming with SEO coming in at 41% only 21% of the Internet marketing funds allocated and even worse PPC only resulted in 34% even though receiving 42.5% of the internet marketing funds followed with Social Media Marketing with only 15%of the Internet marketing funds.

It seems very obvious the smart thing to do would be to reallocate internet marketing funds from PPC and shift more funds over to SEO and Social Media Marketing in the Internet marketing budget as PPC seems to have come out the biggest loser in both B2B and B2C.

If you realize you need to expand your internet marketing for your business for search engines as well as with Social Media Market and you are interesting in investing your time to learn how you can do that here with a series of online videos.