Statistically Your Social Media Marketing Efforts for your Business are a Waste of Your Time.

Most business owners I talk with, that use social media for their business, tell me their social media marketing efforts are not profitable and a waste of their time. Almost all of them are managing your social media marketing efforts themselves or have an employee handle it.

Some businesses are in denial about the need to truly embrace social media. Research finds that 72% of businesses that use social media do not have a clear set of goals or a clear strategy for their social media platforms. Some businesses, apparently are not convinced that social media is anything more than a fad or a temporary phenomenon and are unwilling to invest the time and/or resources to acquire the knowledge to manage their social media activities correctly to achieve positive results or make the investment to hire professionals to manage it for them.

Seriously I am really talking to Businesses that still don’t have a Facebook Business Page.

I can’t believe I am still running into some businesses that don’t have a Facebook business page.
Recently I was talking on the phone with a business owner and asked if her social media marketing activities were profitable for her business. Her response was not at all. She has a Facebook business page she said but it was just a waste of time. While we were talking about the details of  her social media marketing activity I was searching for her companies Facebook business page, what I found was just an account in the companies name, no business page.
Your personal page is not a place for your business posts, no wonder she had no results, most of her friends probably blocked her posts so no message was getting out.
Promoting your business on your personal page ( even if it’s your companies name personal page ) is only going to irate your friends and they will hide your posts or unfriend you so they don’t have to see your posts anymore. You end up posting and only you can see them.
With a Facebook business page you can promote your business with integrity as those friends, prospects, customers and anyone else that likes your Facebook business page will see your posts in their news feed but they know it is a business page and expect that, and are ok with that, so they will not be upset with you.

A well run Facebook business page will reflect well on your business but an abandoned page with unanswered questions, comments and few updates can reflect very poorly. Some things to keep in mind when manageing your Facebook business page:

 

  • Stop thinking social is just for marketing people.

A company that tries to keep social confined to Marketing is going to miss out on the big picture. Probably one of the most exciting things going on in the social media right  now  is  how we are on the verge of expanding social across every facet of the organization as a core communications tool. In any area that involves interaction between people, social is relevant and makes sense as an efficient tool for that interaction.

  • You better start to acknowledge that social is going mobile.

Even while many businesses continue to argue over the need for and value of social media at all, a second revolution has been well underway that’s likely leave any company still interacting socially like then did 20 (or even 5 ) years ago several steps behind. And that is the shift of social usage to mobile devices. Effective campaigns, design and content should be crafted with mobile in mind. The customer is showing you where they want to engage and you as a company are absent, you are already losing and may not even realize it yet.

  • Don’t fear change

There’s the fear social will be a passing fad. Yes, it is true that individual platforms may come and go, but human beings have always used available technology to connect and always will.

  • Don’t fail to resource social

As I mentioned many businesses proudly tell me they’re doing social, but as I dig deeper I find a different story. Most companies have approached social with varying levels of seriousness, but that seriousness can usually be directly measured by the financial and human resources allocated to it. One of the biggest, and most common mistakes I see small business social media marketing, do it your selfers make is they have no consistency in their posts.  If you post an update on your Facebook business page, “whenever you remember to” or “whenever you have time to” you’re going to have a problem with engagement. And don’t make the mistake of being too self promotional! Just update your business page wall with news relevant to your industry or relevant to living in your area. You have to understand that social media marketing is not like the “old school” marketing ways of years ago (traditional media ex: tv newspaper etc) and that your Facebook business page isn’t a big commercial for your business in the traditional “interruption marketing” sense. People hate those pages with passion and block their updates.

Don’t make these mistakes, if you don’t have the time or resources to do your social media marketing yourself, then we can help you with your social media marketing.

Next year 47.3 percent of big businesses will be spending more on social media and digital marketing in local neighborhoods. Small businesses owners, take heed and figure something out!

Social Media Marketing and Blogging your way to Brand Loyalty.

Blogging is one of the most effective tools available to assist the small business owner in achieving branding.
What makes blogging such a useful tool for branding? A number of things, you can’t control the conversation in most online platforms. Forums, social media, other off-site platforms are usually controlled by someone else. But your blog is yours. You can initiate the conversation and control the conversation. It’s the perfect branding tool. Everyone needs a home base. I’m not saying don’t use social mediaor off-site platforms as a matter of fact I strongly believe you should but not as your home base or “hub”. You should use social media, but you should use social media to drive traffic back to your hub, remember  the place that is yours, that you can control, your blog.
As you direct traffic to your blog, get people to join your mailing list. This is where the money is and your blog is the gateway.
When it comes to business success, customer loyalty is everything. Luckily, social media marketing provides the perfect platform to start these relationships between customers and brands. Social media marketing is an excellent starting point to connect with prospects and customers so you can transform your online fans and followers into taking the next step and becoming brand loyalists.

Remember, people are on social media because they want their opinions and thoughts to be heard. If a fan or follower tweets to you or posts a question on your Facebook wall, they are looking for a response, and a fast one at that.
More often than not, instead of calling a customer service line, people will jump over to a company’s social media account and say what is on their mind.  Your job is to keep an open ear and be ready to respond.  Fans and followers won’t hesitate to ask questions directly on your social media profiles.  Be ready to provide helpful content, everything from how-to guides to simple customer service answers about your products and services (no doubt links to pages on your website). Going out of your way to respond directly to someone’s question instantly creates a closer connection, making your customer feel appreciated and important.
If someone posts a negative comment, put your customer service skills to work to provide a speedy solution.  Respond quickly to that disgruntled customer’s post, assuring them that you appreciate their business, as well as their patience while work towards a solution to the problem, Just as you respond to a negative online comment, you should also respond to fans and followers who thank you for your excellent service or give a rave review. This interaction shows your customers you appreciate them and their business, and adds to brand loyalty.
Honest and consistent social engagement are the key building blocks to gaining the trust needed to start building your brand loyalty.
You can develop a great strategy to sustain valuable social media presence on your own? If you don’t have the time or resources to do your social media marketing yourself, then we can help you with your social media marketing.

Most Small Business Internet Marketing Campaigns Fail to Deliver a Positive ROI (Return on Investment)

90% of small businesses are on FaceBook, 70% are on Twitter, yet most owners of small businesses say their  Internet marketing campaigns fail to deliver a positive ROI (Return on Investment)

“Does your small business have a social media marketing strategy that takes time and effort but find you are in the same boat?

If your business puts more time, effort and money into its social media than the returns warrant, then it’s time to reconsider your internet marketing strategy. Don’t be afraid to make bold changes regarding your social media strategy.
Like any business activity, social media marketing needs to provide some sort of return – don’t  waste resources on it simply because everyone else is doing.
Ultimately, a poorly implemented and ineffective social marketing strategy is a waste of time and money.

I am not advocating that small business dumps social media marketing. What I do suggest is, given that the majority of all Internet traffic still originates with search and that mobile is expected to outstrip PC Internet access in the next year or so, my advice is small businesses, focus on building a high quality content based Web presence by blogging, video, podcasts, etc.and use social media to share, and tweet about your new posts and present interesting facts to your friends, followers.
By focusing on creating high quality content, not only will you build high quality organic traffic from the search engines, you will also be in a position to demonstrate your authority and build trust.
Almost all the business owners I speak with on a daily basis that say they are not having any or little success with social media marketing are attempting to do it themselves, and as a general rule because of time limitations are very inconstant and in many cases are simply doing it wrong which is doing them more harm than good.
Most business owners today understand the importance of having a social media marketing strategy, Facebook has become a home to 1 billion users and brands are well aware of the fact that their target audience is spending a lot of time here. but social media marketing can be very time consuming

Facebook marketing success for example is not easy and has become more difficult than it was one or two years ago. Some reasons for that are:

First of all, social media users are more experienced in using social networks than they were a couple years ago.Too many posts, photos and comments are often the a reason why users now carefully choose how they spend time online (with friends and engaging with brands). There is trend of unlikes right after a Facebook contest on particular fan pages is over. This means that brand must be more creative in their approach and plan for other strategies with attractive awards.

Secondly, People use social media as a place to connect with friends. Most of them do not want to hear about products promotions and watch advertisements. Companies cannot and should not apply the same tactics as in the traditional “old school” marketing.

What do you think, you can develop a great strategy to sustain valuable social media presence on your own? If you don’t have the time or resources to do your social media marketing yourself, then we can help you with your social media marketing.

Whats Your Content Marketing Missing?

Content marketing, is more than the latest buzzword. It’s a way to increase traffic to your website and convert to new customers. The reason blogs might position better than a standard website to increase traffic is because blogs are modified ( new content added) more often than full websites. Search Engines love to discover new content, so their interest in your website may be powerful due to the new content you are making available.
Keeping it simple is probably the best advice and for that reason this post is short and sweet on the topic of how to ensure your great content attracts, engages and converts.
Content marketing requires a great deal of effort if you are doing it right. Constantly coming up with new, fresh topics, certainly isn’t the easiest thing in the universe to constantly come up with new topics about which to write, especially if you write as you should, on a regular basis. One of the best ways to approach the writing and coming up with new topics is that you pay attention to what other people are discussing online. Another is to address questions or concerns your encounter on a daily bases talking with prospects and customers.
Effective content marketing is really about creating information that’s useful for specific audiences and with certain outcomes in mind.  While context is often satisfied, the question of finding it is usually underestimated. I’m talking about optimizing for search engines. There are also promotion channels such as email, cross linking from existing content, Facebook advertising and social media marketing.  Are you creating content that’s so good, people will want to share it with others? Have you made it easy for them to share?
If you don’t have the time or resources to cross promote your business through email marketing, Facebook  advertising and social media marketing yourself, then we can help you with your social media marketing and cross promoting though varies channels

4 Tips to get More of your Facebook fans to Share your Posts.

So your Facebook fans are not interacting and sharing your content. 4 tips to do and 1 not to do to increase your Facebook fan interaction.

  • Less words more pictures!

Research repeatedly shows that the longer a post is, the less engagement it will receive.
According to Buddy Media, it is best to limit text postings to no more than 80 characters. This limit is much lower than even Twitter’s 140-character cutoff. The report says that posts under 80 characters receive 23 percent more interaction than longer posts.  The report also found that posting a picture improves results.
According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively.

 

  • Secondly you should post on the best days and time of day.

Buddy Media suggests that people are more likely to use social media when they are at work. The research shows that Facebook users interact more to content posted during daylight hours. The best hours for posting are between 8 a.m. and 7 p.m. Engagement is higher on Thursday and Friday than other days of the week, according to Buddy Media. Engagement rates fall for posts Monday through Wednesday, when people are more focused at work.
Another thing to consider is the Friday factor, as office burnout peaks toward the end of the week, more people will be escaping to Facebook.
If you don’t ask, you will not receive.
Also, questions placed at the end of a post increased engagement over questions at the beginning of the post. A post that that you ask others for comments is over 3 times more likely to get comments than posts with no call to action. Posts asking for “likes” are also 3 times more likely to receive a like. A post that requests that others share the post is seven times more likely to receive a share than one without the same call to action.

 

  • Use Emoticons

Apparently emoticons, we are visual people no doubt. In general, posts with emoticons get a 52 percent higher interaction rate than those without emoticons.

 

  • And now for a Don’t

I know it’s popular and you may think it looks better and all but, Don’t Use URL Shorteners!
A shortened URL does not indicate what type of website you’re taking them to, which is a deterrent to mobile users considering the fact that more and more Facebook users are accessing Facebook exclusively from their mobile devices.
Don’t make this mistake, implement these tips in your social media marketing activity and if you don’t have the time or resources to manage your social media marketing yourself, then we can help you with your social media marketing.

The Biggest Social Media Mistakes Small Businesses Make!

Despite social media marketing now being an essential part of the marketing mix, some small businesses don’t believe their business can benefit from it, so they do nothing. Big Mistake!
A Manta survey of 600 small business owners across the United States indicates “that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.”
According to another recent analysis of more than 300 Chicago-based news sites, Facebook and Twitter drive more than half of all referred visits for small business sites, three times the percentage of larger sites.

Many of the small businesses I talk to say they were or are having limited or no success with social media, whenever a business owner responds in this way almost 100% of the time they are trying to do their social media marketing themselves instead of hiring a professional to manage their social media for them. I find the reason for their limited success trying to do it themselves is a result of many mistakes they are making. Some of the more common mistakes are:
They are using a Facebook personal profile for a business and that is wrong and against the terms and conditions on Facebook. That Facebook account can be deleted at any time. Personal profiles are for people, not for businesses. Period. Facebook allows you to create for free a business page that you are allowed to use for your business so there is a way to promote your business on Facebook, the right way.
So if you have been using a personal profile page for your business, well sorry but all those “friends” you’ve generated for that profile? Well, you’re going to have to do your best to get their attention and get them to “like” your new business page. No time to do that? We can help.

Another problem with many of these small businesses social media marketing activities is the content they post on Facebook. People are on Facebook to see cool stuff.  Period.
Facebook users don’t care if you added a new Terms of Service page to your website.  They don’t care if you just surpassed your sales goal this quarter or the details of all the houses you have listed. Facebook users care about whatever is trending and local news that is relevant to them, useful and worth sharing. Make your status updates on your business page relevant, some how, some way.  Again, Facebook doesn’t care if you get completely ignored.  Post status updates and links to boring, irrelevant stuff, and you’ll simply be hidden by the majority of your fans.

One of the biggest, and most common mistakes I see small business social media marketing do it your selfers make is they have no consistency in their posts.  If you post an update on your Facebook business page, “whenever you remember to” or “whenever you have time to” you’re going to have a problem with engagement. And don’t make the mistake of being too self promotional! Just update your business page wall with news relevant to your industry or relevant to living in your area. You have to understand that social media marketing is not like the “old school” marketing ways of years ago (traditional media ex: tv newspaper etc) and that your Facebook business page isn’t a big commercial for your business in the traditional “interruption marketing” sense. People hate those pages with passion and block their updates.

Don’t make these mistakes, if you don’t have the time or resources to do your social media marketing yourself, then we can help you with your social media marketing.

There is More to Social Media Marketing than Just Lead Generation.

Businesses need to realize, in addition to generating new leads, many businesses are currently using social media effectively for customer service.
Social media marketing has proven to be effective for generating leads and gaining new customers, unfortunately many businesses are using social media marketing as an outbound broadcast channel, as if social media marketing was part of the “old school” traditional marketing (interruption marketing) channels. Those businesses will find very limited if any success in that activity.
Social media is becoming popular for effectively handling customer service. In the old days, if we had to contact a business, we used to reach out to our phones and give them a call.
We would then have to  find your way through the maze of options, then after about 10-15 minutes of listening to some music that would be played while we waited for a human to take our call or worse yet you may have been routed to a call center  (in India or Phillipines or wherever they could get the lowest cost labor) then after about 10-15 minutes of listening to some music that would be played while we waited for a human to take our call. After all this you were fortunate if you even remembered why you called?

But times have changed. The social media revolution started and we got Facebook, Twitter, Linkedin, Google + just to name a few. Now with social media, people can tweet their complaints to these businesses directly and openly! The most important aspect is that this is out in the open which could potentially damage the reputation of the business. So, with the presence and availability of social media, businesses are now forced to respond to ensure that the complaint doesn’t get out of hand.
Now days, whenever, a customer has a complaint or wants to contact a business, the first thing they do is check to see if the business has twitter handle. If the business does, they tweet the  question or complaint to the business directly instead of going through the phone maze.
So now  a businesses must have a social media presence and is required to monitor the social media channels (twitter, Facebook, etc). Why, because most social media users say a company’s social media activities make the company appear accessible and responsive. ( you don’t want to appear non accessible or non responsive to your customers!)
If you don’t have the time or resources to do your social media marketing yourself, then we can help you with your social media marketing.

Social Media is a MLM er’s Best Tool and Worst Nightmare

Social media is a dream come true for anyone in MLM, it can also be the worst nightmare for the MLM er that is uninformed on how to use social media right.
By now most people in network marketing or MLM know that the old ways (hotel meetings, house parties etc..) are not going to very effective prospecting many people in this century, and have realized that social media is networking and by using social media for their MLM business prospecting, they can reach so many more people than they could have using the “old school” methods of yesteryear anyway.
The problem is while some MLM companies are embracing social media, it is obvious to me that most are not providing any training about how to do social media the right way, and as a result many MLM ers are risking having their facebook account closed because they are spamming people.
I know many people in network marketing (MLM) and they are some of the best people you would ever want to meet, so I believe the fact that the majority of the ones I know don’t really intend to spam all their Facebook friends, I don’t think they even realize what they are is wrong and in violation of Facebook policy and they could have their Facebook account shut down as a result. Losing all those pics, connections with friends and everything would be a nightmare for many of these MLM er’s.  It is against Facebook terms and conditions we all agreed to when signing up for an account to post sales pitches etc about a business on your personal page (now referred to as a time line).
Facebook provides a way to promote your MLM business with integrity, by simple creating a Facebook business page (now refereed to as a facebook page) without being in violation.
Don’t let your mistakes made with your social media marketing campaign hurt your MLM business instead of helping. Since your customers and prospects are using social media, your MLM business needs to be consistently involved in social media. Bottom line, you need to do social media marketing, but you need to do social media marketing right!
If you don’t have the time or resources to do your social media marketing yourself, then we can help you do your social media marketing right.

If Your Business Is Not Using Social Media Marketing – You Are Being Left Behind!

Most of your competitors are using social media marketing so if you are not you are disconnecting with your customers.
There are all kinds of statistics that show how social media is generating new customers, but social media is more than just about lead generation. Social media marketing is more than just reaching prospects you may have never been able to connect with using the old school interruption marketing of past decades. Social media marketing is more than networking. Social media marketing is about staying connected.
Staying connected with your customers. Most social media users want to see companies use social media for customer service. ( if you are not your disconnecting )
Social media marketing is about staying connected with your future customers. Most social media users say a company’s social media activities make the company appear accessible and responsive. (if your not using social media you don’t appear accessible or responsive shall we say, disconnected?)
Often when I ask business owners that are managing their own social media marketing if their social media marketing is successful, they tell me sometimes, what it comes right down to it when they were being consistent their social media efforts were bringing them new business, but then they got too busy and they didn’t post consistently and their inconsistent efforts were not successful.
A businesses lack of consistency in their social media activities can make any company look bad fast, it conveys the impression to prospects and customers that the company is neither organized nor committed, to either social media or the company’s fan base.
Don’t become disconnected with your customers and future customers,  If you don’t have the time or resources to do your social media marketing in house, then outsource your social media marketing.

4 Reasons Why Your Social Media Marketing May Be Hurting Your Business!

If mistakes are made with your social media marketing campaign it can easily hurt your business instead of helping. Social media is in real time, so it could happen much faster than word of mouth of the last century.
Since 97% of consumers now use the Internet to research products or services in their local area, local businesses realize it is critical for them to  build awareness of themselves and their company online resulting in most local businesses have embraced social media marketing as a way to connect with more customers and prospects and to drive promotions.
A recent survey of 600 small businesses by Manta that found “nearly 90% of them were dedicating time to social media, Manta also found that many small businesses were overwhelmed by the multitude of social media channels available. With Facebook, for example, 58% of small businesses surveyed said they struggle to find value in having a Facebook page”.

So if you’re using social media for marketing, what can go wrong? How might you be hurting your business rather than helping it grow? Here are four mistakes to avoid hurting your business.

  • Your Spamming

I am amazed at how many local businesses I come across that are using a personal page to do social media marketing for their business instead of creating a Facebook business page to post about their business. I have to wonder how many of the 58% survived that said they were struggling posting on a personal page instead of a Facebook business page. Posting about your business on a personal facebook page is a sure fire way to get your “friends” to unfreind you or to simply hide all your posts ( maybe only you can see your posts, no wonder they can’t see any value) or worse yet you could get a spam warning from facebook risking having your account shut down. This could be avoided if created a Facebook business page for your local business.

  • You have the wrong person doing your social media marketing.

Letting an inexperienced person manage your social media marketing is not a good idea. It’s downright irresponsible. Just because your brothers son may be a college student who grew up with computers and has 2000 facebook friends on his personal page does not make him a good candidate, unless he is majoring in marketing in college of course. For best results, you need a team of trained marketing professionals who understand social media and marketing, preferably digital marketing. If you don’t have the time or resources in house then outsource your social media marketing.

  • Your posts Lack consistency

I have talked with many owners of local businesses that have set up a social media profile and launch programs that start out well but then abruptly end because they lack the time to be consistent and drop the ball. Social media users say a company’s social media activities make the company appear “accessible and responsive”. A businesses lack of consistency in their social media activities can make any company look bad fast, it conveys the impression to prospects and customers that the company is neither organized nor committed, to either social media or the company’s fan base.

  • Your Overposting!

Sometimes less is better when it comes to Facebook. Keep in mind that all your posts on your Facebook business page show up on your fans personal newfeed after they like your Facebook business page, people get frustrated and annoyed by constant posts. According to an article from the social business: “One-to-two posts a day is more effective than fewer or more posts per day. One or two brand posts receive 32% higher “like” rates and 73% higher comment rates compared to posting 3 or more times a day.”

Don’t let your mistakes made with your social media marketing campaign hurt your business instead of helping. Since your customers and prospects are using social media, your business needs to be consistently involved in social media. Bottom line, you need to do social media marketing, but you need to do social media marketing right!
If you don’t have the time or resources to do your social media marketing in house, then outsource your social media marketing.