Internet Marketing Trends For 2013

Some of the most important Internet marketing trends that can positively affect your online presence for your business.

Rid your business of your boring “static” website. A static website that only talks about you is no longer a effective marketing tool. No one cares how great you say are if they don’t know what you can do for them. You need to transform your website into a useful tool that helps your prospects understand who you are and what you can do for them.

This can be accomplished by simply adding content marketing to your plan by incorporating a blog to your website. Creating quality, relevant content, on a regular basis, attracts your target market and positions you as the expert in your industry.

By providing helpful content, you educate your prospects, by providing valuable information, thereby earning their respect and trust

Your site must be Mobile friendly. Not later today. Not tomorrow. Right now. In 2013 mobile phones will overtake PCs as the most common web access device worldwide.

Think about that for just a second, don’t take too long. Mobile isn’t happening at some point. It’s already here. Mobile is how people are using the Internet now. Your businesses website needs to support mobile access to so you don’t miss out on all those opportunities.

Responsive web design responds to the size of the device being used and there are many free and premium responsive WordPress themes available. Although a responsive theme may not be the right choice for all websites, the benefits of responsive theme design outweigh the negatives.

Take ownership, businesses need to wake up and realize they can’t hand off responsibility for their social experience to third-party sites. It amazes me how many businesses, in their call to action on their ads, direct prospects to visit them at facebook.com/yourbusinessname.

Seriously, those businesses are really paying to drive their audience to another site. A site they don’t control. A site that could change ( and have in the past) the rules about that /businessname page on a whim. It’s like advertising for someone else.

Don’t get me wrong, I strongly believe your business needs to have a Facebook Fan (business) page and be activity involved in many social media networks. I know there is tremendous value in building our social audience & engagement using social media.

However I also strongly believe that you must ultimately drive that traffic to your website, that you own and control.

Email marketing may be old but, Email marketing is not dead. If you haven’t developed an opt-in email list for your business you need to. Email marketing complements your online presence. It enables you to reconnect with people who have demonstrated they’re interest in your business by signing up for your email list.

Make it part of your content plan to create a valuable product such as an ebook, newsletter or useful tool, that people get for free when they sign up for your email list. Then develop a content strategy that continues to help your list with problems they have. Which will help to continue to develop a relationship with your subscribers who are interested in your business.

Utilizing internet marketing strategies for your business has many benefits: such as drawing increased visitor traffic to your business’s website, providing an excellent platform to provide details about new products and services, and a blog is a relatively low-cost venture, making blogging an ideal investment for even the most budget-conscious business owner.

When properly implemented, internet marketing, can be a game changer for your business in 2013. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a internet marketing strategy that uses the best resources of what today’s technology has to offer.

The Benefits of Having a Business Blog

A business blog can be one of the best ways to increase your customer base. There are many benefits to having a blog.

  • Your business blog can boost your reputation as an expert: Customers want to do business with people who are experts in their industry. So by demonstrating you are knowledgeable  and sharing insights about the products and/or services you offer, your business blog can have an impact far beyond having a static website. Having a blog on your website is a terrific way to provide tips and teach visitors about your industry.

 

  • Having a blog gives you more pages to talk about products and services: Having a blog on your website allows you the room to provide more information about the products and/or services you offer.  your blog should be a safe haven of insight and advice not a sales pitch. They expect sales from your other output.

 

  •  A blog on your website helps customers find you with SEO:  Each blog post can represents a new page of searchable content. If you only have a few pages on your website talking about your company and products and/or services, it is likely to mean you have about as many chances at a search ranking. If you have 50 pages about your company and products and/or services, that gives me 50 separate pages that can be indexed.

 

  • Sharing your content: Blog content allows people the ability to share that content with others. Content on static website pages are rarely ever shared. Be carful not to go overboard with keywords in your content. Because blogging allows you to create sharable, linkable content that can help your SEO efforts, many people stuff a post with keywords to help their search engine rankings. Yes, we know you want to rank for certain keywords, but you want to make sure your content is actually worth reading too. Not only will search engines smell spam, your readers won’t be inclined to share such a post.

Blogs are ideal content for sharing through social media. People love to share ideas and useful information on social media. If you have a look at your Facebook or Twitter right now, chances are you will find at least one blog share without scrolling at all. You will not find any shared ads! You don’t even need to look, you know it’s zero. The only ads that appear in social timelines are the sponsored ads. People don’t share advertisements. But they will share an interesting or engaging blog post.

Keep in mind, with online content marketing you are building a complex and long-standing infrastructure that, will grow with time and effort. As important as quality relevant content is also consistency in posting new quality relevant content.

When properly implemented, blogging, can be a game changer for your business. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a blogging strategy that uses the best resources of what today’s technology has to offer.

Do You Know How Much Business You are Losing By Not Blogging?

An awesome website that no one sees, is a waste of time and money no matter how nice it looks. But you can do something about that.
You may be like one of the dozens of business owners I talk to every week that have a website that is not providing them Leads, at least not enough to justify what the site costs them.

Now that I got you in a bad mood, why don’t you do something about that cyber brochure out there that you call a website, that can actually help your business. Sounds like an SEO problem. Which is nothing a little blogging can’t help. And yes it can help. According to Marketing Charts “Blogs are the single most important inbound marketing tool. “When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%”.  Social Media B2B reported “B2B companies with blogs generate 67% more leads per month on average than non-blogging firms”.

Yes blogging can help you get more traffic to your website. The reason blogs might position better than a standard website to increase traffic is because blogs are modified more often than full websites. Search Engines love to discover new content, so their interest in your website may be powerful due to the new content you are making available. It is common for a business blog to actually outperform a main business website with regards to SEO positions simply because there is more new content to consider and that often results in improved trust and rank position. Ideally you should have your blog on your website.